Beautycounter is an American beauty brand that offers safe and non-toxic personal care products. The brand aims to end the use of harmful ingredients in beauty and personal care products, and to promote safer and healthier alternatives. Beautycounter has a range of skincare, makeup, and body care products that are formulated without harmful or questionable ingredients.
- The brand was founded in 2013 by Gregg Renfrew.
- Beautycounter's mission is to eliminate harmful and toxic chemicals in personal care products.
- Beautycounter has been lobbying for more regulation of the personal care industry.
- In 2018, Beautycounter launched a program called the Never List, which includes over 1,500 toxic ingredients that are never used in Beautycounter's products.
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A collection of anti-aging skincare products formulated with safe and non-toxic ingredients. The collection includes a serum, eye cream, and moisturizer that are designed to reduce the appearance of fine lines and wrinkles.
A lightweight tinted moisturizer that provides sheer coverage and SPF 20 sun protection. The moisturizer is formulated with hyaluronic acid and vitamin C to hydrate and brighten the skin.
A collection of long-lasting and highly pigmented lipsticks that are formulated with safe and non-toxic ingredients. The lipsticks come in a range of shades and finishes, including matte and satin.
Beautycounter avoids over 1,500 harmful or questionable ingredients, including parabens, phthalates, hydroquinone, formaldehyde, and more. The brand's Never List contains all of the ingredients that are excluded from Beautycounter's products.
Yes, Beautycounter is a cruelty-free brand. The brand does not test its products on animals or use suppliers that test on animals.
Yes, Beautycounter offers several sunscreens, including a mineral sunscreen that is formulated without harmful chemicals. The brand's sunscreens also provide broad-spectrum protection against UVA and UVB rays.
Beautycounter products can be purchased through the brand's website, as well as through Beautycounter consultants. The brand also has a limited selection of products available through Sephora.
Beautycounter offers a 60-day return policy for all products that are purchased through the brand's website or through a consultant. Products must be in their original packaging and condition to be eligible for a refund or exchange.