Elf Beauty is a cosmetics brand that offers affordable and high-quality makeup and skincare products. The brand's mission is to empower women by making beauty accessible to everyone.
Elf (which stands for Eyes Lips Face) was founded in 2004 by Joseph Shamah and Scott Vincent Borba.
The brand gained its popularity by offering a range of high-quality cosmetics at affordable prices.
In 2016, Elf launched its own skincare line and expanded its product range to include brushes, tools, and accessories.
Today, Elf products are available at many retailers including Target, Ulta, Walmart, and CVS. They also have their own website where customers can purchase their products directly.
In 2020, the brand was acquired by the Tengram Capital Partners.
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A primer that minimizes the appearance of pores and leaves the skin smooth and flawless. Its velvety texture fills in fine lines and creates a perfect base for makeup.
A full-coverage concealer that covers blemishes, dark circles, and discoloration. Its lightweight formula is infused with vitamin E and goes on smoothly for a natural-looking finish.
A primer that adds radiance and glow to the skin. Its hydrating formula evens out the skin tone and creates a luminous base for makeup.
A concealer that provides full coverage while hydrating the skin. Its formula is enriched with hyaluronic acid and camo pigments that smooth out fine lines and provide a natural-looking finish.
A full-coverage concealer that lasts up to 16 hours. Its lightweight formula is oil-free and transfer-resistant, providing a matte finish that doesn't cake or crack.
Yes, Elf Beauty is a cruelty-free brand that does not test on animals. Their products are also vegan and free of parabens, sulfates, and phthalates.
Elf Beauty offers a 30-day satisfaction guarantee on all of their products. Customers can either return their products for a refund or store credit.
Elf Beauty products are available at many retailers including Target, Ulta, Walmart, and CVS. They also have their own website where customers can purchase their products directly.
Elf's Poreless Putty Primer is one of their best-selling products. Its velvety texture fills in fine lines and creates a perfect base for makeup.
Elf Beauty is known for its affordable prices and high-quality products. The brand's mission is to make beauty accessible to everyone, regardless of their budget. Elf also offers a range of vegan and cruelty-free products that are free of harmful chemicals.