Elf Beauty Shield is a cosmetics brand established in 2004 that offers a range of affordable, high-quality skincare and makeup products. The brand is known for its natural and cruelty-free products that cater to different skin types and tones.
Elf Beauty Shield was founded in 2004 by Joseph Shamah and Scott Vincent Borba.
The brand started as a small operation and grew to become one of the leading beauty brands in the US.
In 2016, Elf Beauty Shield launched its Beauty Shield Collection, which consists of products containing antioxidant-rich ingredients that protect the skin from environmental stressors.
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A magnetic mask kit that contains a mask infused with cleansing and nourishing ingredients that help brighten and smooth the skin.
A primer that contains high levels of vitamin E, which helps protect the skin from UVA/UVB rays while providing a smooth base for makeup application.
A makeup setting spray that provides a lightweight finish while protecting the skin from environmental aggressors.
Yes, all Elf Beauty Shield products are cruelty-free and not tested on animals.
Elf Beauty Shield offers a range of products that are suitable for sensitive skin. However, it is always recommended to do a patch test before using a new product.
Elf Beauty Shield products can be purchased on the brand's website and at select retailers, including Ulta and Target.
Most Elf Beauty Shield products are vegan, although some may contain beeswax, lanolin, or other animal-derived ingredients. Customers can check the ingredients list on the product page to confirm.
Elf Beauty Shield allows customers to return products within 60 days of purchase for a full refund or exchange. The product must be in new or gently used condition and accompanied by the original receipt or packing slip.