Elf Cosmetics is an American cosmetic brand that offers a variety of affordable makeup and beauty products. The brand is known for its high-quality and vegan-friendly makeup products that are suitable for all skin types.
Elf Cosmetics was founded in 2004 by Joseph Shamah and Scott Vincent Borba in New York City.
Elf stands for Eyes, Lips, Face
In 2014, the company was acquired by TPG Growth, a global investment firm, for $200 million.
Today, Elf Cosmetics is one of the fastest-growing beauty brands with products available in more than 25 countries.
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This best-selling primer creates a smooth, flawless base for makeup that lasts all day. The formula is infused with Squalane for moisturizing, Pore-minimizing, and blurring.
Elf's Camo Concealer is a full-coverage concealer that covers dark under-eye circles, blemishes, and discoloration, all while staying put for up to 16 hours. The formula is infused with Caffeine to help reduce puffiness and keeps your skin looking radiant all day.
A weightless, silky face powder that sets your makeup and helps control shine for a soft, semi-matte finish. The formula is ideal for all skin types and contains vitamin E to nourish the skin.
Elf's Bite-Size Eyeshadow Palette is a perfect size to fit in your handbag or purse. This four-color eyeshadow palette is easy to blend and provides a smoky or natural look depending on the selected shades. The smooth, silky formula glides on effortlessly and stays put all day.
Elf's Liquid Glitter Eyeshadow is perfect for special occasions, party looks or for adding some glamor to your daily routine. The formula contains a mix of glitter and fine pearl, which creates dazzling eye-catching sparkles that stay put all day. It is super easy to apply and comes in a variety of colors to match any skin tone.
Yes, Elf Cosmetics is 100% cruelty-free and vegan-friendly. The brand does not test on animals, and their products are not sold in countries that require animal testing.
Elf Cosmetics products are known for being affordable with prices ranging from $2- $20. Their facial oil costs $18, while their eyeliner might cost you around $4.
Some of Elf's most popular products include the Poreless Putty Primer, 16HR Camo Concealer, and liquid glitter eyeshadow.
Elf Cosmetics products are available to purchase directly from their website, as well as in stores like Target, Walmart, and Ulta. They also ship to several countries worldwide.
Elf Cosmetics offers a variety of products that are suitable for sensitive skin. Their products are vegan-friendly, and they do not use any parabens, sulfates, or phthalates in their formulations. However, before using any new product, it is always recommended to do a patch test on your skin to check for any reactions.