Elf on the Shelf is a children's book and toy company that promotes the idea that elves come to live with families during the holiday season to encourage good behavior and report back to Santa Claus.
The Elf on the Shelf was first published in 2005 by Carol Aebersold and her daughter Chanda Bell.
The book was accompanied by a plush elf doll that parents could use to help foster good behavior in their children leading up to Christmas.
The brand has since grown to include clothing and accessory items for the Elf and a variety of other related products.
The Mensch on a Bench is a similar toy and book set that celebrates Hanukkah in a similar way.
The Reindeer in Here is a newer toy and book set that promotes individuality through the story of a reindeer who likes to do things differently.
The original book and toy set that started it all, featuring a hardcover book and a plush Elf doll.
A line of animal plush toys (dogs, kittens, reindeer) that give children a chance to care for a pet along with their Elf doll.
A kit that includes 60+ elf-sized tools and accessories to help your Elf on the Shelf get into mischievous situations around your house.
Elf on the Shelf is a children's book and toy company that promotes the idea of elves coming to live with families during the holiday season to encourage good behavior and report back to Santa Claus.
Yes, the idea is that your Elf on the Shelf will move around your home each night to keep things exciting and encourage good behavior in your children.
The official rule is that you shouldn't touch your Elf on the Shelf, as doing so may cause them to lose their magic powers. However, some families bend this rule a bit and allow their children to handle the elf carefully.
Elf on the Shelf is a way for parents to encourage good behavior in their children leading up to Christmas, while also adding a bit of fun and excitement to the holiday season.
Elf on the Shelf products can be purchased at a variety of retailers, including Target, Walmart, and Amazon, as well as on the official Elf on the Shelf website.