ELF, short for Eyes Lips Face, is a US-based affordable beauty brand that offers a wide variety of makeup and skincare products aimed at providing high-quality products at affordable prices.
ELF was founded in 2004 by Joseph Shamah and Scott Vincent Borba.
In 2014, ELF announced that it was expanding into retail stores, partnering with Target to carry their products in over 700 stores across the United States.
In 2016, ELF launched a skincare line called 'Beautifully Precise,' which includes cleansers, moisturizers, and serums.
In 2019, ELF announced that it was going 100% vegan and would remove animal-derived ingredients from its products.
ELF has a strong presence on social media with over 3 million followers on Instagram and over 700k subscribers on YouTube.
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ELF's Prep and Hydrate Balm is a lightweight, hydrating primer that is formulated to help prep the skin for makeup application. The balm is infused with skin-loving ingredients like Vitamin E, Shea Butter, and Jojoba Oil to help nourish and hydrate the skin.
The Beautifully Precise Cleansing Duo is a two-step skincare system that includes a foaming cleanser and a gentle exfoliating scrub. The cleanser is formulated to help remove dirt and impurities, while the scrub helps to gently exfoliate the skin, leaving it feeling soft and smooth.
The 16HR Camo Concealer is a full-coverage concealer that is designed to provide long-lasting coverage. The concealer is formulated with a lightweight, creamy texture that blends easily to help cover dark circles, blemishes, and other imperfections.
Yes, ELF is a cruelty-free brand. They do not test their products on animals, and they have received certification from PETA.
Yes, ELF products are generally well-regarded for their affordability and quality. Many consumers appreciate the variety of products offered, and many feel that the quality is similar to higher-end brands.
ELF Prep and Hydrate Balm is a hydrating primer that is formulated to help prep the skin for makeup application. The balm is infused with skin-loving ingredients like Vitamin E, Shea Butter, and Jojoba Oil to help nourish and hydrate the skin.
ELF products are available online and in a variety of retail stores, including Target and Ulta Beauty.
ELF's 16HR Camo Concealer is designed to provide long-lasting coverage, and many users find that it lives up to its claim. However, individual results may vary depending on factors like skin type and application technique.