Iroha is a Japanese brand that offers a range of skincare, personal care, and lifestyle products that utilize traditional Japanese ingredients and techniques to create simple yet effective solutions for modern consumers.
Iroha was founded in 2013 as a subsidiary of Japanese beauty company KOSÉ Corporation.
The brand's mission is to provide affordable, high-quality products that allow people to enjoy the benefits of traditional Japanese beauty rituals.
Iroha's name comes from a Japanese poem that celebrates the beauty and ephemeral nature of life.
The brand has since expanded across Asia and Europe, offering a diverse range of products that cater to a variety of needs and preferences.
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A range of sheet masks that are infused with traditional Japanese beauty ingredients such as green tea, sake, and rice.
A range of body scrubs, creams, and lotions that are enriched with natural ingredients like bamboo charcoal, calendula, and sakura.
A range of shampoos and conditioners that are formulated with natural ingredients like camellia oil, seaweed, and yuzu.
You can buy Iroha products on their official website or at select beauty retailers.
Yes, Iroha is a cruelty-free brand that does not test on animals.
Iroha products are formulated with a variety of natural ingredients, including green tea, sake, rice, bamboo charcoal, calendula, sakura, camellia oil, seaweed, and yuzu.
Yes, Iroha face masks are designed to be gentle and suitable for all skin types, but it's always recommended to patch test before using any new product.
Iroha is named after a traditional Japanese poem that uses each character of the Japanese syllabary exactly once.