L'Oreal is a French personal care company that produces and sells makeup, skincare, haircare, and fragrance products.
Founded in 1909 by Eugène Schueller
In the 1950s, L'Oreal started selling its products internationally
In the 1990s, L'Oreal acquired many brands, including Maybelline and The Body Shop
In 2020, L'Oreal announced its commitment to achieve carbon neutrality by 2050
American multinational company that produces and sells skincare, makeup, fragrance, and haircare products
American multinational company that produces and sells skincare, makeup, and fragrance products
American multinational consumer goods corporation that produces and sells a wide range of products, including personal care and beauty products
A liquid foundation that blends with skin tone and texture for a natural-looking finish
A concealer that helps to reduce the appearance of dark circles and fine lines
A daily facial moisturizer that helps to hydrate and protect dry skin
A shampoo that helps to nourish and soften dry, brittle hair
A fragrance that features notes of blackcurrant, rose, and musk
L'Oreal is based in Clichy, France.
L'Oreal's official statement is that they no longer test their products on animals, but some consumers dispute this claim because the company still sells products in China where animal testing is required by law.
Some of L'Oreal's most popular products include the True Match Super Blendable Foundation, the Infallible Pro-Matte Liquid Lipstick, and the Lash Paradise Mascara.
L'Oreal has committed to achieving carbon neutrality by 2050 and has set several other sustainability targets for itself, such as reducing water usage and improving the biodegradability of its products.
Yes, many of L'Oreal's haircare products are safe to use on color-treated hair. Some even claim to help extend the life of hair color.