Maybelline is an American cosmetics brand that produces a wide range of makeup products like foundation, concealer, mascara, eyeliner, lipsticks, and many others.
Maybelline was founded by Thomas Lyle Williams in 1915.
The brand was named after Williams' sister, Mabel, who used a mixture of Vaseline and coal dust to enhance her eyelashes.
Maybelline introduced its first mascara in 1917.
In 1996, Maybelline became part of the L'Oru00e9al Group.
Today, Maybelline is one of the largest cosmetic companies in the world
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A long-lasting liquid lipstick with a matte finish that stays on for up to 16 hours.
A lightweight foundation that offers a matte finish and minimizes the appearance of pores.
A concealer that brightens the under-eye area, erases dark circles, and smooths fine lines and wrinkles.
A mascara that volumizes and defines lashes while giving them a full fan effect.
A liquid eyeliner with a fine tip applicator that creates precise lines and winged looks.
Yes, Maybelline is a well-established brand with a wide range of high-quality products at affordable prices.
Not all Maybelline products are vegan, as some contain animal-derived ingredients. However, Maybelline does have a vegan makeup line called 'Color Sensational Made For All'.
This is subjective and depends on personal preference. However, some of Maybelline's most popular products include the Superstay Matte Ink Liquid Lipstick, Fit Me Matte + Poreless Foundation, and Instant Age Rewind Eraser Dark Circles.
No, Maybelline does not test its products on animals. The brand is part of the L'Oru00e9al Group, which is committed to ending animal testing for cosmetics globally.
Maybelline products are available at many drugstores, supermarkets, and beauty retailers like Ulta and Sephora. They can also be purchased online through the Maybelline website or other online retailers.