Near East is a brand that specializes in crafting premium quality grains, rice, and pasta dishes. Since the 1960s, Near East has been offering authentic flavors and ingredients from around the world. Today, Near East is one of the most beloved brands amongst food enthusiasts for its supremely delicious and healthy products.
The brand was founded in Massachusetts, USA, in the 1960s by George and Hannah Kalajian who noticed a rising demand for Middle Eastern food in America.
Near East introduced its first product, Rice Pilaf, in 1962, which quickly became popular amongst the American households.
In 1991, Near East was acquired by Quaker Oats Company, which in turn was acquired by PepsiCo.
Today, Near East is still headquartered in Massachusetts, and its products are available in most countries.
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A flavorful blend of long-grain rice, orzo, and savory herbs and spices. It is perfect as a side dish or accompaniment to any meal.
A hearty blend of red and white quinoa with savory vegetables and spices that is ready in minutes. It can be served alone as a main dish or as a side dish with protein.
A salad mix of bulgur wheat, parsley, mint, and other herbs and spices that can be served cold or at room temperature.
A couscous blend infused with the zesty flavors of sun-ripened tomatoes and curry spices, that cook in just five minutes.
A rice dish that is seasoned with paprika and Serrano peppers for a smoky flavor with a hint of spice. It can be enjoyed as a side dish or in a burrito bowl.
Some of Near East's products are gluten-free, including Rice Pilaf, Quinoa Blend, and Roasted Red Pepper & Basil Quinoa Blend.
Yes, most of Near East's products can be cooked in a rice cooker. Just follow the instructions on the packet and adjust the water-to-grain ratio based on your rice cooker's capacity.
Near East offers some organic products, including Organic Brown Rice Pilaf and Organic Quinoa Blend.
Near East products have a shelf life of around two years from the date of manufacturing. However, to ensure maximum freshness and flavor, it's best to consume the products within 12 months from the date of purchase.
You can get creative with Near East products and make a variety of dishes, including salads, bowls, casseroles, and soups. Some recipe suggestions are Mediterranean Quinoa Salad, Spanish Rice and Bean Burrito Bowls, and Couscous and Vegetable Stir Fry.