Niceland is a brand that specializes in providing consumers with fresh, environmentally-friendly seafood products that are traceable from sea to plate. Their goal is to make fishing more sustainable by using responsible practices and delivering transparency to customers about where their food is coming from.
Niceland was founded in 2016 in Iceland
The company started as a Kickstarter campaign to bring sustainable seafood to the United States
Their first product launch was in 2017 with traceable Icelandic cod
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Niceland's signature product is traceable Icelandic cod, which is sustainably caught and fully traceable from sea to plate. Customers can use a QR code on the package to learn more about the product's journey and the fishermen who caught it.
In addition to cod, Niceland also offers traceable Icelandic Arctic char, which is a sustainable alternative to salmon. Like their cod, the char is fully traceable and is caught using responsible practices.
Niceland's traceable Icelandic haddock is another sustainable option for consumers looking for fresh, responsibly caught seafood. The haddock is fully traceable and can be used in a variety of recipes.
Traceability allows consumers to know exactly where their food is coming from and how it was caught. This can promote transparency and responsibility in fishing practices, as well as give consumers peace of mind about the quality of the product.
No, Niceland's seafood is not certified organic. However, their products are sustainably caught and fully traceable, which can help customers make informed decisions about their seafood choices.
Niceland's products are available at select retailers across the United States, including Whole Foods Market and FreshDirect. Customers can also purchase products directly from Niceland's website.
Currently, Niceland only offers traceable cod, Arctic char, and haddock. However, they may expand their product lineup in the future.
Niceland's responsible fishing practices can help reduce overfishing, bycatch, and other negative environmental impacts associated with traditional fishing methods. Additionally, their use of renewable energy sources can help reduce carbon emissions and promote sustainability in the fishing industry.