Nielsen is a global measurement and data analytics company that provides insights into what consumers watch, buy, and listen to.
Founded in 1923 as a market research firm
Pioneered the use of electronic tracking in the 1930s
Became publicly traded in 2011
Acquired Gracenote in 2017 for $560 million
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Provides audience measurement data for TV, radio, and digital content
Provides a suite of marketing tools to help brands and agencies reach their target audience
Provides sales and consumer data for retail categories such as food, beverage, and personal care
Nielsen uses a sample of households that are selected to represent the entire population, and tracks what they watch using electronic meters and diaries.
Nielsen collects data on media consumption (TV, radio, digital), sales and consumer behavior, and marketing effectiveness.
Nielsen uses a variety of methods to ensure data accuracy, including statistical sampling, quality control procedures, and data verification checks.
The Nielsen Total Audience Report provides a comprehensive view of media consumption across TV, radio, and digital platforms.
The Nielsen Consumer Panel is a group of households that provide valuable data on consumer behavior, such as what they buy and how they use products.