ELF Cosmetics is an American cosmetics brand known for offering affordable makeup products that are cruelty-free and vegan. The brand aims to make beauty accessible to all by providing high-quality products at affordable prices.
ELF Cosmetics was founded in 2004 by Scott Vincent Borba.
Initially, the brand was sold only online, but later it expanded its reach and is now available at various drugstores and retailers.
In 2014, ELF Cosmetics was acquired by TPG Growth, a private equity firm.
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ELF's Poreless Putty Primer is a cult-favorite that smooths skin and minimizes the appearance of pores.
ELF's Camouflage Concealer is a full-coverage concealer that hides blemishes and dark circles.
ELF's Liquid Glitter Eyeshadow adds a pop of sparkle to eyelids and is available in a range of shades.
ELF's Bite-Size Eyeshadow Palette is a compact palette with four shades that is perfect for travel or everyday use.
ELF's Matte Lip Color is a long-wearing lipstick that comes in a range of shades and provides a matte finish.
Yes, ELF Cosmetics is a cruelty-free brand that does not test on animals.
Yes, ELF Cosmetics offers many vegan products that do not contain animal-derived ingredients.
ELF Cosmetics products can be purchased on the brand's website, as well as at various drugstores and retailers including Target, Walmart, and Ulta Beauty.
ELF Cosmetics offers a 30-day return policy for products purchased from their website.
Some of ELF Cosmetics' bestsellers include the Poreless Putty Primer, Camouflage Concealer, and Liquid Glitter Eyeshadow.