Fenty Beauty is a cosmetics brand founded by Rihanna in 2017. The brand is known for its diverse range of foundation shades and inclusive marketing campaigns that celebrate diversity and individuality. Fenty Beauty is available globally and offers a range of makeup products including foundations, concealers, highlighters, lipsticks, and more.
Founded in 2017 by Rihanna in collaboration with Kendo Brands
Launched with a range of 40 foundation shades, including shades for underrepresented skin tones
Named one of Time's best inventions of 2017
In 2018, Fenty Beauty launched a body lava product which sold out in hours globally
In 2019, Fenty Beauty dropped their range of concealers which included 50 shades
Has collaborations with key retail partners such as Sephora and Boots
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A popular foundation that is offered in 50 shades to match a variety of skin tones. The foundation has a matte finish and is designed to last for up to 12 hours.
A multi-use makeup product that can be used as a concealer or contour stick. The product is available in a range of shades to match various skin tones.
A highlighter that is available in a range of shades to match various skin tones. The highlighter has a weightless and long-wear formula, and can be used on the face or body.
A lipstick that is available in a range of 24 shades. The lipstick has a plush matte finish and is designed to be long-wearing and hydrating.
Yes, Fenty Beauty is cruelty-free and does not test on animals. The brand is also vegan-friendly.
Fenty Beauty's foundation range includes 50 shades with varying undertones to match a wide range of skin tones.
Fenty Beauty products are available for purchase on the brand's website as well as through retailers such as Sephora, Boots, Harvey Nichols, and more.
Some of Fenty Beauty's best-selling products include the Pro Filt'r Soft Matte Longwear Foundation, the Killawatt Freestyle Highlighter, and the Mattemoiselle Plush Matte Lipstick.
Yes, Fenty Beauty offers international shipping to select countries. The brand also has various international retail partners where their products can be purchased.