Anastasia Beverly Hills is a beauty brand founded by Romanian-born American entrepreneur Anastasia Soare in 1997. The brand is known for its high-quality makeup and beauty products, especially eyebrow products.
Anastasia Soare moved to the US in 1989 and soon after started working as an esthetician in Beverly Hills.
In 1997, Anastasia Beverly Hills was founded by Anastasia Soare with the launch of a single product, the Brow Wiz pencil.
The brand gained popularity after Soare's eyebrow shaping technique was featured in the media.
Anastasia Beverly Hills has since expanded its product range to include eyeshadow palettes, lipsticks, and other makeup products.
In 2014, the brand launched its first international website and in 2016, its first flagship store was opened in California.
In 2020, Anastasia Beverly Hills was acquired by global beauty giant Coty Inc.
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A thin-tip pencil used to shape and fill in eyebrows with precision.
A waterproof and smudge-proof pomade used to fill in and define eyebrows.
A popular eyeshadow palette with 14 shades, featuring warm neutral colors and bold berry tones.
A 14-shade eyeshadow palette featuring warm neutrals and muted earth tones.
A long-lasting, matte finish lipstick available in a wide range of colors.
Yes, Anastasia Beverly Hills is a cruelty-free brand. They do not test their products on animals and their products are free of animal-derived ingredients.
Anastasia Beverly Hills is known for their high-quality eyebrow products as a result of founder Anastasia Soare's expertise in brow shaping. Their products are also often praised for their precise application and long-lasting formulas.
Anastasia Beverly Hills has several popular eyeshadow palettes, including the Modern Renaissance palette with warm neutrals and berry tones, and the Soft Glam palette with muted earth tones.
Anastasia Beverly Hills products are available for purchase on their website, as well as in major beauty retailers such as Sephora and Ulta.
Anastasia Beverly Hills products range in price from around $10 for smaller products like lip glosses to around $60 for larger eyeshadow palettes.