Idun Minerals is a Swedish brand that specializes in makeup and skincare products that are free from harmful chemicals and ideal for sensitive skin.
Founded in 2011 by a group of Swedish dermatologists.
Named after the Norse goddess of youth, Idun.
Initially focused on developing mineral-based makeup products.
Has since expanded to include skincare products as well.
Available in Sweden, Norway, Finland, Denmark, and the UK.
Offers mineral-based makeup products similar to Idun Minerals.
Also offers mineral-based makeup products, as well as skincare.
Known for mineral-based makeup products and skincare.
A lightweight, mineral-based foundation that provides buildable coverage and a natural finish.
A liquid highlighter that contains mineral pigments and light-reflecting particles for a subtle, dewy glow.
A set of three high-quality makeup brushes made with synthetic fibers and sustainable materials.
A lightweight mineral-based sunblock that is free from harmful chemicals and suitable for sensitive skin.
Yes, Idun Minerals is cruelty-free and does not test on animals.
Yes, Idun Minerals products are specifically formulated to be gentle on sensitive skin and free from common irritants.
Idun Minerals products are available online and in select stores in Sweden, Norway, Finland, Denmark, and the UK.
Most of Idun Minerals products are vegan, with the exception of some products that contain beeswax or lanolin.
Mineral-based makeup is often free from harmful chemicals and preservatives found in traditional makeup, making it a great option for individuals with sensitive skin or those looking for more natural ingredients in their beauty products.