IQOS is a brand created by the tobacco company Philip Morris International, which aims to provide an alternative to traditional cigarettes. The product line mainly consists of heated tobacco devices and accompanying tobacco sticks, which produce an aerosol instead of smoke.
IQOS was first introduced in 2014 in Japan, and has since expanded to over 40 countries worldwide.
Philip Morris International invested over $6 billion in the development of IQOS.
IQOS was approved as a modified risk tobacco product by the US FDA in 2020.
The brand has faced legal challenges and criticism from public health organizations for its marketing and product claims.
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The latest device from IQOS, the 3 DUO features a faster charging time and the ability to use two tobacco sticks consecutively.
HEETS are tobacco sticks designed to be used with IQOS devices, and come in a variety of flavors and nicotine strengths.
An earlier model of the IQOS device, the 2.4 Plus features a slightly slower heating element than the 3 DUO.
IQOS has been marketed as a potentially reduced-risk product compared to traditional cigarettes, but the long-term health effects are still uncertain. IQOS devices and tobacco sticks contain tobacco and are not meant for non-smokers.
IQOS products are available in over 40 countries at official IQOS stores, online, or from authorized retailers.
The cost of IQOS devices and tobacco sticks vary depending on the country and local taxes. In the US, a starter kit for the IQOS 3 DUO costs $99, and a pack of HEETS costs $7.50.
The duration of a HEETS session varies depending on the user's puffing behavior, but typically lasts around 6 minutes or 14 puffs.
The use of IQOS devices is subject to local laws and regulations, and some places may prohibit the use of tobacco products indoors.