Lego System Inc. is a Danish toy production company renowned for their plastic interlocking bricks toys. Lego's products are known for their variety, versatility, and plastic building bricks that facilitate endless configurational possibilities. Their target market is primarily children but has also expanded to adults who enjoy building models and dioramas for display.
Founded in 1932 by Ole Kirk Christiansen
The company's name comes from the Danish words 'LEg GOdt' or 'play well'.
Initially produced wooden blocks, which later evolved into plastic blocks in 1949.
LEGO minifigures were first launched in 1978.
Lego® has come out with games, product lines based on popular movies and TV shows, and more.
The company has its theme parks named LEGOLAND and its logo is well-recognized in the toy industry.
Mega Bloks is a toy production company headquartered in Montreal, Quebec. They also produce building blocks, action figures, and puzzles for their target market, mainly children.
K'NEX, a toy making company located in Pennsylvania, specializing in building toys for children of all ages.
Mega Construx is an American company based in California that produces construction toys for kids.
LEGO City is a Lego theme that was introduced in 1973 which focuses on city life, and how it is portrayed in Lego. Some examples are Police stations, Fire Stations, and Town Plan sets.
LEGO Creator is a popular theme due to its versatility. It allows builders to create anything from vehicles, buildings, and animals. This theme consists of bricks in a variety of colors and sizes, and with every Creator set, there are instructions on how to build three different models.
LEGO Star Wars theme was created in 1999 and has become one of the most popular themes in Lego history. The product line consists of many sets based on the Star Wars movies and TV shows.
LEGO Harry Potter is another popular Lego theme that has licensed sets based on the Harry Potter movies and books. These sets allow Harry Potter fans to build Hogwarts, the Knight Bus, and recreate scenes from the popular movies and books.
LEGO Friends is a Lego theme that was introduced in 2012 and is targeted for girls aged between 6-12 years. The products revolve around the lives of five Friends Andrea, Emma, Mia, Olivia, and Stephanie who all live in the city of Heartlake.
The word LEGO comes from the Danish words 'Leg Godt,' which means 'play well'.
The LEGO minifigure was first introduced in 1978.
LEGO products are suitable for all ages. They have different themes to cater for the different age groups.
As of 2021, the set with the most pieces is the LEGO® Star Wars™ Ultimate Collector Series Millennium Falcon™ with 7,541 pieces.
LEGO sets contain interlocking plastic bricks that allow endless possibilities for building and creativity. This product line sets them aside, making them one of the most renowned toy producers today.