Pura Vida is a lifestyle brand that sells handmade jewelry and accessories sourced from Costa Rica. The brand supports artisans around the world and donates a portion of their profits to charity.
Pura Vida was founded in 2010 by two college graduates, Griffin Thall and Paul Goodman, on a trip to Costa Rica.
The brand started with the intention of creating sustainable jobs for locals in the area.
In 2012, Pura Vida partnered with several charities to support various causes and donated a portion of their profits to charity.
By 2017, Pura Vida had donated over $1.5 million to various charitable organizations.
In 2019, the brand was acquired by Vera Bradley for $75 million.
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Pura Vida is best known for its handmade bracelets that come in a variety of colors and designs. Many of their bracelets support various charities and causes.
In addition to bracelets, Pura Vida also sells a variety of simple and unique rings.
Pura Vida offers a selection of necklaces, including dainty, minimalist designs and statement pieces.
Pura Vida also sells other accessories, such as hats, bags, and scrunchies.
Pura Vida is a Spanish phrase that translates to 'pure life.' It's a popular saying in Costa Rica that represents the country's focus on living life to the fullest.
Yes, Pura Vida bracelets are waterproof and durable. They can be worn at the beach, in the shower, and during other water-related activities.
Pura Vida bracelets are handmade in Costa Rica by skilled artisans. The brand also partners with other artisans around the world to create unique pieces.
Yes, Pura Vida is committed to ethical practices and sustainability. They work with local artisans to create job opportunities and use eco-friendly materials in their packaging.
Pura Vida partners with over 200 charities and organizations to support various causes, including ocean and marine life conservation, cancer research, mental health awareness, and more. They donate a portion of their profits to these charities.