Tarte is a makeup brand known for its eco-friendly, cruelty-free, and vegan products. The brand was founded in 1999 in New York City, and it has since gained a loyal following for its high-quality makeup and skincare products. The Tarteist lip paint is one of their popular products, known for its long-lasting matte finish and hydrating formula.
Founded in 1999 in New York City by Maureen Kelly.
Initially started as a line of homemade beauty products sold at the farmer's market
Launched its first product in 2000
Introduced its first eco-friendly product in 2005
In 2014, Tarte was acquired by Japanese cosmetics company Kose Corporation
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A long-wearing matte liquid lipstick that comes in a range of bold shades. The formula is infused with hydrating ingredients and dries down to a comfortable matte finish.
A full-coverage concealer that is known for its ability to cover dark circles and blemishes with a lightweight formula that doesn't crease. Available in a range of shades.
A long-wearing blush that is made with Amazonian clay, which helps to balance skin's moisture levels. Available in a range of shades to suit all skin tones.
Yes, Tarte is a cruelty-free brand. They do not test on animals, and most of their products are vegan.
Yes, Tarte makeup is generally safe for sensitive skin. Their products are made with natural and hypoallergenic ingredients, and they do not contain parabens, phthalates, or sulfates.
The Tarteist Lip Paint formula is liquid and dries down to a comfortable matte finish. It is not sticky or heavy on the lips.
Tarte products are generally suitable for all skin types, but it depends on the product. For example, their Amazonian Clay foundation is particularly good for oily skin, while their Rainforest of the Sea foundation is better for dry skin.
Tarte has a 30-day return policy on unused and unopened products. They also offer exchanges and store credit for used products that didn't work out for the customer.