Undercover is a Japanese fashion brand founded by Jun Takahashi in 1993. The brand has gained global recognition for its unique blend of punk, streetwear, and high fashion aesthetics. Undercover's products range from clothing, accessories, footwear to homeware items.
Jun Takahashi founded the brand in 1993, while he was attending Bunka Fashion College in Tokyo.
Undercover's debut collection was titled 'Hurt' and featured heavily distressed clothing with unconventional slogans.
In 2002, Undercover participated in its first Paris Fashion Week and has continued to show in Paris ever since.
The brand has collaborated with many high-profile brands and artists, including Nike, Supreme, and the Velvet Underground.
In 2010, Undercover received the prestigious Mainichi Fashion Prize, which recognizes excellence in Japanese fashion.
The brand has been cited as a major influence on contemporary streetwear and punk aesthetics.
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Undercover's graphic tees are printed with provocative imagery and slogans that often reference punk and pop culture icons.
Undercover's outerwear features unique designs such as oversized parkas, military-style jackets, and leather bombers.
Undercover's accessories range from backpacks, tote bags, keychains to iPhone cases, all featuring unique graphics and designs.
Undercover's collaborations with Nike have resulted in sneakers that feature unique graphics and experimental designs.
Undercover products are available at select high-end fashion retailers, Undercover flagship stores, and on the brand's official website.
Undercover's design philosophy is to blend punk, streetwear, and high fashion aesthetics to create unique and thought-provoking designs.
Undercover has collaborated with Nike, Supreme, Uniqlo, and the Velvet Underground, among others.
Undercover has not publicly disclosed its production practices or sustainability initiatives. However, the brand has stated that it is committed to responsible and ethical practices.
Undercover's sizing can vary depending on the product and collection. It's recommended to check the brand's size charts or try the items in person before purchasing.