Elf is an American cosmetics brand founded in 2004 with a focus on high-quality, affordable makeup products. The brand is known for its cruelty-free products with a wide range of shades for all skin tones.
- 2004: Elf is founded in New York City
- 2010: The brand expands globally
- 2018: Elf enters the skincare market with the launch of its Beauty Shield line
NYX is a popular cosmetics brand known for its wide range of affordable yet high-quality makeup products.
ColourPop is another affordable makeup brand that has gained a lot of popularity in recent years for its high-quality products and diverse shade range.
Wet n Wild is a budget-friendly cosmetics brand with a wide range of products, including makeup brushes and accessories.
A full-coverage concealer that can cover dark circles, blemishes, and other imperfections. Available in a range of shades to match all skin tones.
A blurring primer that helps minimize the appearance of pores and fine lines, creating a smooth base for makeup. Suitable for all skin types.
A hydrating primer that gives a radiant finish, making the skin look healthy and glowing. Suitable for normal to dry skin types.
A long-lasting, glitter eyeshadow that adds a pop of sparkle to any eye look. Available in a range of shades and finishes.
Yes! Elf is a cruelty-free brand and does not test its products on animals.
Elf products are very affordable, with prices ranging from $1 to $20.
Yes! Elf offers high-quality products at an affordable price point, making it a favorite among many beauty lovers.
Elf products are generally safe to use on all skin types, but it's always a good idea to do a patch test first if you have sensitive skin.
Elf products can be purchased on the brand's website as well as at various retailers, including Target, Walmart, and Ulta Beauty.