Morphe is a cosmetics and beauty brand known for its makeup brushes, cosmetics, and eyeshadow palettes loved by beauty enthusiasts and artists worldwide.
Established in 2008, Morphe was created by brother and sister duo Linda and Chris Tawil.
The brand gained popularity on social media platforms through makeup tutorials and collaborations with beauty influencers.
In 2018, Morphe expanded its business by launching its first retail store in Burbank, California.
The brand has since expanded and now has stores across the United States, Canada, Australia, and the United Kingdom.
In 2019, Morphe was acquired by Forma Brands, a beauty company that also owns the skincare brand Bliss and fragrance brand Winky Lux.
Morphe brushes can be purchased on the brand's website, at Morphe retail stores, and through authorized retailers such as Ulta and Sephora.
Yes, Morphe brushes are known for their affordability and great quality. They are often used by both professional makeup artists and beauty enthusiasts.
Morphe offers a wide range of eyeshadow palettes, but some of the most popular ones include the Morphe x Jaclyn Hill palette, the 35O Nature Glow palette, and the 39A Dare to Create palette.
Morphe claims that they do not conduct animal testing on their products, but they do sell products in China where animal testing is required by law.
Morphe offers a variety of other cosmetics such as foundation, concealer, lip products, and highlighters, as well as makeup tools such as sponges and lashes.