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191817099
GTM（Go-To-Market）戦略の教科書 マーケティング・営業・CSを成長エンジンとして完全仕組み化する（MarkeZine BOOKS）
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191817099
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What Stands Out
Comprehensive Strategy
Offers an all-in-one approach to Go-To-Market strategies, integrating marketing, sales, and customer success into a streamlined growth engine for businesses.
Expert Insights
Written by industry experts, the book equips readers with proven methodologies and frameworks to enhance their GTM processes, ensuring better market fit and customer engagement.
Practical Implementation
Includes actionable steps and real-world examples, enabling readers to effectively implement and tailor strategies to their unique business needs for sustainable growth.
Product Details
- 大注目シリーズ第3弾！いま世界のトップ企業が取り組む「GTM戦略」のすべて「マーケティングが、営業現場を理解せずにリードを渡してくる」「DXを進めたが、ツールが乱立して整理がつかない」「データはあるのに、部門ごとに数字が違っていて議論にならない」本書では、サイロ化しがちな「マーケティング」「営業」「CS（カスタマーサクセス）」を連携させるメソッドを徹底解説。3つのステップをたどり、「戦略」「データ」「プロセス」を統合することで、「自分たちだけの勝ちパターン」がつくれる！『マーケティングオペレーション（MOps）の教科書』『レベニューオペレーション(RevOps)の教科書』に続く第3弾。〈目次〉序章 なぜ今、GTM戦略に取り組むべきなのか？第1章 バリュークリエイション――顧客価値は何か1-1 顧客増を正しく定義するために必要なこと1-2 ICPを選定する1-3 顧客が抱える課題を徹底的に理解する1-4 顧客課題のインパクトを見極める1-5 バリュープロポジションを決める1-6 GTMプレイブックを作成する第2章 GTMモーション――価値をどう届けるか2-1 GTMモーションの正しい設計が必要な理由2-2 7種類のGTMモーション2-3 （1）インバウンド主導型2-4 （2）アウトバウンド主導型2-5 （3）プロダクト主導型2-6 （4）パートナーエコシステム主導型2-7 （5）イベント主導型2-8 （6）コミュニティ主導型2-9 （7）カスタマーサクセス主導型2-10 ABMと購買グループ2-11 AI主導型2-12 GTMモーションを選定する方法2-13 複数のGTMモーションを組み合わせた「ハイブリッド型」2-14 部門間でSLAを交わす第3章 GTMテックスタック――価値は正しく届けられているのか3-1 なぜGTMスタックが重要なのか3-2 GTMモーションに沿ったプロセスマネジメントを策定する3-3 GTMモーションに沿った測定モデルを策定する3-4 RevOpsを構築する3-5 GTMスタックを常に進化させる体制づくり3-6 GTM戦略の推進ロードマップ第4章 GTM戦略を構築する3ステップのまとめ第5章 GTMリーダーズへのインタビュー
| Publisher | 翔泳社 |
| Publication date | January 20, 2026 |
| Language | Japanese |
| Print length | 312 pages |
| ISBN-10 | 479819333X |
| ISBN-13 | 978-4798193335 |
| Item Weight | 280 g |
| Dimensions | 7.4 x 5.04 x 0.75 inches (18.8 x 12.8 x 1.9 cm) |
Who Should Buy?
-
Marketing Professionals
Individuals looking to enhance marketing strategies and effectively deploy go-to-market frameworks will find this book invaluable.
-
Sales Teams
Sales teams seeking structured approaches to support their processes and drive growth through effective market strategies will benefit.
-
Business Strategists
Those involved in business development or strategic roles can gain insights into aligning sales and marketing efforts effectively.
-
Casual Readers
Individuals not involved in marketing or sales may find the content overly technical and specialized for their interests.
Product Description
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丸井 達郎 , 廣崎 依久 Format: Tankobon Softcover Strategy & Competition Editorial Review
GTM（Go-To-Market）戦略の教科書 マーケティング・営業・CSを成長エンジンとして完全仕組み化する（MarkeZine BOOKS） offers a comprehensive look at developing effective go-to-market strategies, blending marketing, sales, and customer success into a cohesive system. Notably, this title by 翔泳社 is published in Japanese and is set to release on January 20, 2026, encompassing 312 pages filled with insights. Readers will appreciate its manageable dimensions of 7.4 x 5.04 x 0.75 inches, ideal for both reference and reading on the go. The ISBN for this important resource is 978-4798193335.
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Pros
- Comprehensive strategies for marketing and sales integration
- Focus on customer success as a growth engine
- Written by a reputable publisher
- Manageable size for easy reference
- Engaging content tailored for the Japanese market
Cons
- Limited current reader feedback available
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